the floral co.

I conducted an un-moderated usability study for my research phase. The results of the usability study showed that most users experienced a lack of time / patience for visiting flower shops and an absence of basic accessibility features. 

USER PERSONA:

I started the ideation phase by creating rough paper wireframes that mapped out all useful information I intended to include on the homepage. After mapping out initial concepts and considering my user's core needs, I went forward with combining designs to create a solidified structure. 

PART 2: digital wireframes

I moved on to prototype the interaction where users would select their intended design, preview the design, and order the arrangement. 

Using the usability testing results and design critiques, I iterated on the design prototype to create mockups and eventually, a high-fidelity prototype. In addition to adding more interaction and features into the final high fidelity prototype, I also adjusted key components to make the user flow more streamlined. 

🔗 view the prototype on figma